Green electricity consumption is a crucial pathway to achieve carbon peak and carbon neutrality goals

prompting many countries to introduce policies that promote its adoption. Firstly

the study examines and compares various guiding policies

such as tax incentives

renewable energy quota systems

and green electricity certification. Secondly

from an organizational management perspective

it analyzes the internal and external factors influencing green electricity consumption. Internal factors include leadership

corporate social responsibility

and green branding

while external factors encompass market pricing

policy support

and socio-cultural influences. Finally

the study discusses the challenges facing China’s green electricity consumption research and proposes recommendations to enhance the pricing mechanism

strengthen alignment with international standards

and expand research perspectives. By integrating analysis of policies

markets

and organizational behavior

this study not only provides valuable insights for policymakers to optimize incentive mechanisms for green electricity consumption but also offers practical guidance for industrial and commercial enterprises in formulating green transition strategies. The findings have significant implications for promoting the widespread adoption of green electricity in China and advancing the achievement of the“dual carbon”goals.