With the continuous implementation of the new round of electric reform

the competition in the electricity retail market is getting firecer and firecer

which brings challenge to the opration of electricity sale company. Learning from the development experience of the tariffs in the mature foreign electricity sale company is helpful for the development of the retail price package products of domestic power retailing companies. The development history of the British electricity retail market is reviewed

the business model of the British power retailing companies and the tariffs are summarized. At the same time

from the user’s point of view

the selection process of retail pricing package is analyzed and different packages products are compared. On this basis

the development enlightenment of electricity sale company is proposed.