In recent years

the excessive consumption of conventional fossil energy

energy shortage and environmental deterioration have become more and more serious. It has become a global consensus to accelerate the transformation of energy use patterns and resolve the energy crisis.Distributed photovoltaic power generation system has the advantages of flexible investment

simple operation and maintenance

local consumption

etc. The industry has a good development trend

and has gradually become a pillar industry in the field of new energy power generation in China.Taking electricity enterprise as the research object

an objective

effective

realand reliable principle is put forward to evaluate the investment value of photovoltaic enterprises

which are based on the current value and potential value

covering 20 secondary indexes. The possible risk factors are analyzed and photovoltaic investment enterprise customer value evaluation system is set up so as to provide investors with a certain reference value. Through big data analysis of the photovoltaic investment value of enterprises

selecting enterprises with photovoltaic investment value to achieve precision marketing

so as to leverage the large?scale development of distributed photovoltaic power generation industry

which is of great significance to solve the current energy crisis.