At present

marketing business knowledge is characterized by large quantity and frequent update

which needs a specialized knowledge base to assist the daily work of front-line operators. An open knowledge forum is established for people to participate in interactive discussion. Firstly

experts regularly initiate the gathering and editing process

solidify excellent questions and answers

and form forum knowledge base; Secondly

a powerful knowledge search engine is built to unified search and display the knowledge forum

95598 knowledge base

forum knowledge base

and the knowledge in collaborative office system; Lastly

daily operations and incentive mechanism of knowledge base are established for auxiliary management. The application of knowledge base in Zhejiang has got good results.