广东电网有限责任公司 惠州供电局,广东,惠州,516001
纸质出版:2017
移动端阅览
黄优哲, 李惠红. 移动互联网及数据分析技术在电力客户服务中的应用[J]. 电力需求侧管理, 2017,19(4).
黄优哲, 李惠红. Application of mobile Internet and data analysis technology in power customer service[J]. 2017, 19(4).
黄优哲, 李惠红. 移动互联网及数据分析技术在电力客户服务中的应用[J]. 电力需求侧管理, 2017,19(4). DOI: 10.3969/j.issn.1009-1831.2017.04.015.
黄优哲, 李惠红. Application of mobile Internet and data analysis technology in power customer service[J]. 2017, 19(4). DOI: 10.3969/j.issn.1009-1831.2017.04.015.
进一步规范客户经理制,为客户提供优质、高效、个性化及专业的主动服务,提高工作效率,提升客户满意度,提出采用移动互联网技术,结合电力营销业务和数据分析技术,通过大量的客户基础数据和触点轨迹信息提炼模型,细致刻画客户的社会角色、行为偏好、信用风险、客户价值等深层次特征,提升企业对客户隐性需求的洞察力,为营销和服务策划、执行、评估、优化提供指导,提高工作的主动性、差异化、精准度,作为提升用电客户体验的有力手段,为电力公司提升竞争力提供支撑。
To further standardize the customer manager system
provide customers with high quality
high efficiency
personalization and professional service actively
improve the work efficiency
improve customer satisfaction
mobile Internet technology is presented in this paper
combined with the electric power marketing business and data analysis technology
through a large number of customer base data and contact trajectory information extraction model.It described their social role
behavior preference
credit risk
underlying characteristics such as customer value
greatly enhanced the insight of the recessive to the customer demand
served for marketing and planning
implementation
evaluation and optimization provides guidance
improved the work initiative
differentiation
accuracy
as the powerful tools for improving electricity customer experience.It provided support for the company more competitive.
0
浏览量
下载量
CSCD
关联资源
相关文章
相关作者
相关机构