Yang Ting, Teng Shao-hua. Research and Application of Improved Bayes Algorithm for the Telecommunication Customer Churn[J]. 2015, 32(3): 67-72.DOI: 10.3969/j.issn.1007-7162.2015.03.013.
customer churn became one of the focused problems. Because the telecommunication data is huge and has the characteristic of time series
this paper proposes an improved Bayesian classification to study the customer churn problem. The improved Bayesian classification model is designed to make up for the shortcomings of the former Bayes which assumed that each attribute has the same effect on the classification results. Furthermore
by coping with the increasing data
this paper explores the incremental learning method to improve the accuracy of the classifier. The experimental results show that the proposed method has higher accuracy.