In order to adapt to the operation environment of new electric power market in Jiangxi province

and to fully understand the importance and urgency of new electric power marketing

this paper studies the historical changes and development of Jiangxi electric power market

analyzes the influence of diversified transactions in electric power market on the profits of enterprises

liberates the solidified thinking of power generation enterprises on the traditional marketing mode

and advances the concept of innovative marketing management

to improve the construction of power market marketing system for power generation enterprises

to strengthen the standardized management of new power market marketing

and to compile practical suggestions on power market marketing

to provide guidance for power generation enterprises to actively deal with the operation rules of power market

and to change the current traditional thinking of power generation enterprise marketing personnel

to address the Information asymmetry of electricity production and marketing in power generation companies

the vague concept of building a new power marketing management system

the shortage of marketing personnel and the lack of marketing strategies

ensure the profit target and economic benefit in the operation process of power generation enterprises

and maintain the reasonable income of power generation enterprises.