A new round of electric power system reform is advancing in depth

and great changes are taking place in the traditional production and operation mode and marketing work of power generation enterprises. In order to actively maintain the production and operation benefits of power generation enterprises in the new era of power reform

based on the current situation and existing problems of marketing management of power generation enterprises

this paper focuses on the challenges faced by the power system reform situation and power marketing work in our province Zhanhe analyzed the thinking of power marketing from three aspects

and found that the key elements of improving the power marketing ability in the new era are ideological transformation

marketing system construction

marketing team training

incentive mechanism improvement

and strengthening the guarantee ability. It proposed to form market management awareness

improve the construction of power marketing system

cultivate strong marketing team

and establish a perfect power The power marketing incentive assessment mechanism and strengthening the internal management to enhance the guarantee ability can effectively promote the promotion of the marketing ability of power generation enterprises

hoping to provide reference for the power marketing work of power generation enterprises.