Guided by Xi Jinping Thought on Culture and rooted in the strategic positioning of the Yellow River culture as the primary lifeline of Chinese civilization

this article systematically expounds its fore core traits

i. e.

consciousness of pluralistic unity and community

indomitable spirit of self-improvement

ecological wisdom of harmony between humanity and nature

and political philosophy of prioritizing the people. The article analyzes the value coupling between Xi Jinping Thought on Culture and the Yellow River culture from the perspectives of civilization inheritance

spiritual core

and theoretical logic

and proposes the fundamental principles for inheriting the Yellow River culture. It further proposes the paths for promoting and developing Yellow River culture through water governance activities such as building a national water network

constructing major water conservancy projects

advancing ecological civilization construction

planning water projects benefiting the people

and telling the story of the Yellow River.