受风险偏好影响的旅行社收益纳什均衡模型

何柳君; 杨理平

doi:10.12052/gdutxb.180157

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受风险偏好影响的旅行社收益纳什均衡模型

综合研究 | 更新时间：2026-05-27

- 受风险偏好影响的旅行社收益纳什均衡模型
- A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite
- 广东工业大学学报 2019年36卷第3期页码：56-67
- 作者机构：
  
  广东工业大学　应用数学学院,广东,广州,510520
- 作者简介：
  
  何柳君(1990−)，女，硕士研究生，主要研究方向为供应链管理
- 基金信息：
  
  国家自然科学基金资助项目(61374081);教育部人文社科规划基金资助项目(14YJAZH095);广东省自然科学基金资助项目(2015A030313485);广州市科学计划项目(20170710494)
- DOI：10.12052/gdutxb.180157
  中图分类号： O225
- 网络首发：2019-05-09，
  
  纸质出版：2019
- 稿件说明：
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何柳君, 杨理平. 受风险偏好影响的旅行社收益纳什均衡模型[J]. 广东工业大学学报, 2019, 36(3): 56-67.

He Liu-jun, Yang Li-ping. A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite[J]. 2019, 36(3): 56-67.
何柳君, 杨理平. 受风险偏好影响的旅行社收益纳什均衡模型[J]. 广东工业大学学报, 2019, 36(3): 56-67. DOI： 10.12052/gdutxb.180157.

He Liu-jun, Yang Li-ping. A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite[J]. 2019, 36(3): 56-67. DOI： 10.12052/gdutxb.180157.

摘要

构建了在两种货币政策下和受风险偏好程度不同的影响下

旅行社采取不同融资策略的收益纳什均衡模型. 还构建了包含收益效用与融资效用的效用函数. 通过探究在不同的融资策略下

根据旅行社的均衡质量、数量与个性化来计算出收益

提出了均衡条件并用变分不等式证明了均衡解的存在性

提供了有关线上销售公司的旅游产品的案例分析.

Abstract

A revenue Nash Equilibrium model is constructed among the travel agencies which adopt different financing strategies and are affected by risk appetite under two kinds of monetary policies. The utility function contains a revenue component and a financing component. An equilibrium revenue can be calculated by exploring an equilibrium quality

quantity and individuation of the travel agencies which adopt different financing strategies. The governing Nash equilibrium conditions are stated and the variational inequality formulation provided to establish existence of the equilibrium solutions. Numerical case studies are also conducted on the tourist products of online sales companies.

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references

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