The construction of the spot market for electric power has already started the first batch of pilot work. After the electric power market enters the spot environment

it is quite different from the traditional planned dispatching market and the simple medium and long-term contract market

and power generation enterprises will face more severe market situation and competitive pressure

market risks and marketing difficulties. This paper analyzes the power generation enterprises′ strategies in marketing

planning performance

fuel supply

comprehensive statistics

financial management

risk control

etc.

looking for the future operation and development of power generation enterprises

in the current round of power system reform to re-create their own market competitiveness and value creativity.