Differentiated service strategy based on electricity sales market maturity level and power customer value classification

魏胜民; 尹硕; 赵璇; 罗舒瀚; 王旭; 杨萌

doi:10.3969/j.issn.1009-1831.2018.06.011

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Differentiated service strategy based on electricity sales market maturity level and power customer value classification

更新时间：2026-03-05

- Differentiated service strategy based on electricity sales market maturity level and power customer value classification
- Vol. 20, Issue 6, (2018)
- 作者机构：
  
  1. 国网河南省电力公司经济技术研究院,郑州,450000
  2. 电力传输与功率变换控制教育部重点实验室（上海交通大学电气工程系）,上海,200240
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1009-1831.2018.06.011
  CLC：
- Published：2018
- 稿件说明：
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魏胜民, 尹硕, 赵璇, et al. Differentiated service strategy based on electricity sales market maturity level and power customer value classification[J]. 2018, 20(6).
DOI：

魏胜民, 尹硕, 赵璇, et al. Differentiated service strategy based on electricity sales market maturity level and power customer value classification[J]. 2018, 20(6). DOI： 10.3969/j.issn.1009-1831.2018.06.011.

摘要

在解读“新电改”政策的基础上，借鉴国内外售电侧改革经验，基于市场成熟度分级和电力客户价值分级，针对售电主体参与市场竞争的服务策略开展研究。首先明确了售电公司的分类及特点，研究得到不同类型售电公司参与市场竞争的方式，然后构建了售电市场成熟度理论体系和电力用户价值分级模型，最后以客户需求为导向，并结合售电公司所处的外部竞争环境，提出差异化服务策略，为售电公司运营提供战略储备和理论支撑。

Abstract

Based on interpretation of the new electricity reform policy

learning from the electric side reform experience at home and abroad

the research on service strategies for electricity sales subject to participate in market competition is carried out based on market maturity classification and power customer value rating. Firstly

the classification and characteristics of the power sales companies are clarified

and the ways in which different types of power sales companies participated in the market competition are studied. Secondly

the theoretical system of the maturity of the electricity sales market and the hierarchical model of the power user value are constructed. Finally

a differentiated service strategy with customer demand oriented and external competition environment combined in which the company is located is proposed

providing strategic reserves and theories support for the operation of power sales companies.

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