The practice of the deep integration of alternative energy and traditional marketing business

李洁; 黄建刚; 朱肖晶

doi:10.3969/j.issn.1009-1831.2017.04.011

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The practice of the deep integration of alternative energy and traditional marketing business

更新时间：2026-03-05

- The practice of the deep integration of alternative energy and traditional marketing business
- Vol. 19, Issue 4, (2017)
- 作者机构：
  
  国网苏州供电公司,江苏,苏州,215004
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1009-1831.2017.04.011
  CLC：
- Published：2017
- 稿件说明：
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李洁, 黄建刚, 朱肖晶. The practice of the deep integration of alternative energy and traditional marketing business[J]. 2017, 19(4).
DOI：

李洁, 黄建刚, 朱肖晶. The practice of the deep integration of alternative energy and traditional marketing business[J]. 2017, 19(4). DOI： 10.3969/j.issn.1009-1831.2017.04.011.

摘要

贯彻落实“以电代煤、以电代油、电从远方来”的电能替代发展战略，苏州供电公司推动政府出台电能替代相关政策，对内完善营销系统流程，进一步明确工作职责，规范项目管理，明晰工作流程，开展培训考核，加强风险控制，逐步实现能效和电能替代工作与业扩报装、客户服务等营销传统业务的深度融合，提高了专业管理流程的精益度、精准性，获得了客户和市场的较好响应效果。

Abstract

For the purpose of actively implementing the alternative energy development strategy “electricity replaces coal

fuel and comes from far away”

the marketing department of Suzhou Electric Power Supply Company outwardly promotes the government introducing policies relevant to alternative energy and inwardly perfects marketing system flow.It also further makes clear job responsibilities

standardizes the project management

makes work process clear

develops training and assessing

strengthens risk control and gradually achieves energy efficiency

alternative energy work and traditional marketing business such as business expansion and customer service

improving the lean degree and accuracy of professional management process along with winning the good response from customers and the market..

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