Construction of O<sub>2</sub>O marketing service mode based on the use of Internet +

裘华东; 涂莹; 林士勇

doi:10.3969/j.issn.1009-1831.2017.02.014

您当前的位置：

首页 >

文章列表页 >

Construction of O₂O marketing service mode based on the use of Internet +

更新时间：2026-03-05

- Construction of O₂O marketing service mode based on the use of Internet +
- Vol. 19, Issue 2, (2017)
- 作者机构：
  
  1. 国网浙江省电力公司,杭州,310007
  2. 国网浙江乐清市供电公司,浙江乐清,315600
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1009-1831.2017.02.014
  CLC：
- Published：2017
- 稿件说明：
移动端阅览
裘华东, 涂莹, 林士勇. Construction of O₂O marketing service mode based on the use of Internet +[J]. 2017, 19(2).
DOI：

裘华东, 涂莹, 林士勇. Construction of O₂O marketing service mode based on the use of Internet +[J]. 2017, 19(2). DOI： 10.3969/j.issn.1009-1831.2017.02.014.

摘要

江省电力公司充分研究“互联网+”的特征实质，顺应互联网时代客户全新需求和偏好，运用“大数据、云计算、物联网、移动互联”新技术新方法，完善电子渠道、现场移动服务等环节，致力于整合服务资源，创新服务举措，构造以互联网为载体、线上线下互动相结合的O

O营销服务模式，建立新型协同运营机制，推动营销服务全面转型，为消费者提供更方便、更有效的服务。

Abstract

Zhejiang Electric Power Company studies the essential feature of Internet +

adapts to new customer needs and preferences in the Internet age

uses new technologies and new methods of big data

cloud computing

Internet of things

mobile Internet to better electronic channels and on-site mobile Internet and other links

is committed to the integration of service resources

innovative service initiatives

constructs the Internet as a carrier

interactive online and offline O

O marketing service combination

establishes new cooperative operation mechanism

promotes the marketing service comprehensive transformation

provides more convenient and more efficient services for consumers.

关键词

Keywords

references

Views

下载量

CSCD

Alert me when the article has been cited

提交

Tools

Publicity Resources

Power user service method based on agglomerative hierarchical clustering

Amodelofqualityelectricityvalue-addedservice inubiquitouspower InternetofThings

Service model innovation of intelligent power supply business hall based on micro service architecture

Model evaluation of value⁃added service based on ubiquitous power Internet of Things

Exploration of the innovation service mode of electric power based on data sharing betweengovernment departments and enterprises

Related Author

赵鑫

黄昌达

蒋翊

沈志宏

张继佳

林树华

王乐球

周文琼

Related Institution

国网新疆电力有限公司营销服务中心

国网绍兴供电公司

State Grid Shaoxing Power Supply Company

广东科学技术职业学院

中山大学

AI问答

⁰

Construction of O2O marketing service mode based on the use of Internet +

DOI：10.3969/j.issn.1009-1831.2017.02.014

摘要

Abstract

关键词

Keywords

references

Construction of O₂O marketing service mode based on the use of Internet +