An Application Research of Linear Model in the Advertising System Based on Spark

Lin Sui; Zhao Fei

doi:10.3969/j.issn.1007-7162.2016.05.006

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An Application Research of Linear Model in the Advertising System Based on Spark

更新时间：2026-05-27

- An Application Research of Linear Model in the Advertising System Based on Spark
- Vol. 33, Issue 5, Pages: 28-33(2016)
- 作者机构：
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- DOI：10.3969/j.issn.1007-7162.2016.05.006
  CLC：
- Online First：10 September 2016，
  
  Published：2016
- 稿件说明：
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林穗, 赵菲. 基于Spark的线性模型在广告投放系统中的应用研究[J]. 广东工业大学学报, 2016, 33(5): 28-33.

Lin Sui, Zhao Fei. An Application Research of Linear Model in the Advertising System Based on Spark[J]. 2016, 33(5): 28-33.
林穗, 赵菲. 基于Spark的线性模型在广告投放系统中的应用研究[J]. 广东工业大学学报, 2016, 33(5): 28-33. DOI： 10.3969/j.issn.1007-7162.2016.05.006.

Lin Sui, Zhao Fei. An Application Research of Linear Model in the Advertising System Based on Spark[J]. 2016, 33(5): 28-33. DOI： 10.3969/j.issn.1007-7162.2016.05.006.

摘要

针对在线广告投放中对实时性和高精确度的要求，对比了Hadoop和Spark两种主流平台在实现流程及效率方面的差异，提出了将线性模型结合Spark技术应用在广告投放系统中，并从数值特征、迭代和步长等方面对模型进行优化.经测试表明，调优后的精确度有5%至10%的提升.

Abstract

The online advertisement is the most important model of Internet profit. It makes the computing advertising a hot point of current research. For the real-time requirement and the high accuracy requirement in the online advertising system

the difference between the implementation and efficiency is compared based on the two popular platforms of Hadoop and Spark. And then a linear model is proposed combined with the technology of Spark to be applied in the advertising system. Finally the linear model is optimized from the aspect of numerical characteristics

iteration and step size. The testing result shows that the accuracy has a 5% to 10% increase after the optimization.

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