An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis

Liu Jian-rong; Wen Hui-ying; Huang Ling

doi:10.3969/j.issn.1007-7162.2016.02.008

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An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis

更新时间：2026-05-27

- An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis
- Vol. 33, Issue 2, Pages: 42-46(2016)
- 作者机构：
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- DOI：10.3969/j.issn.1007-7162.2016.02.008
  CLC：
- Online First：23 March 2016，
  
  Published：2016
- 稿件说明：
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刘建荣, 温惠英, 黄玲. 基于联合分析的校区常规公共交通服务质量分析[J]. 广东工业大学学报, 2016, 33(2): 42-46.

Liu Jian-rong, Wen Hui-ying, Huang Ling. An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis[J]. 2016, 33(2): 42-46.
刘建荣, 温惠英, 黄玲. 基于联合分析的校区常规公共交通服务质量分析[J]. 广东工业大学学报, 2016, 33(2): 42-46. DOI： 10.3969/j.issn.1007-7162.2016.02.008.

Liu Jian-rong, Wen Hui-ying, Huang Ling. An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis[J]. 2016, 33(2): 42-46. DOI： 10.3969/j.issn.1007-7162.2016.02.008.

摘要

公共交通服务质量是影响公交出行分担率的重要因素.为确定大学生对校区常规公共交通的服务评价以及对常规公共交通各影响因子的偏好程度，本文利用联合分析模型，对校区间的常规公共交通服务质量进行了研究.通过实测数据分析，得出了高消费群体及低消费群体对于可靠性、车内环境、车辆行驶时间、价格、等车时间等方面属性水平的效用值，给出了公交系统的效用函数，并由此确定了各属性的权重.研究结果表明，大学生的消费水平对大学生的常规公交服务质量评价的影响几乎可以忽略不计；此外，大学生在出行中最为看重车辆内环境，其次才是时间性因素，如可靠性、车辆行驶时间、等车时间等，而对于价格不敏感.

Abstract

Bus transit service quality is a major factor that affects public transport users’ access to bus service. In order to assess how university students make choices and trade-offs in traveling cost

traveling time

reliability

in-bus environment and waiting time

and to investigate the extent to which the components of bus transit service quality vary according to consumption level

bus transit service quality is analyzed based on the conjoint analysis. Through a data survey and analysis

the utility values of traveling cost

traveling time

reliability

in-bus environment and waiting time of the high-consumption-level group and the low-consumption-level group are obtained. Then the factors’ weights are derived through the utility values. The results show that there are no relations between the consumption level and the university students’ evaluation of bus transit. Furthermore

the university students value the most the in-bus environment

which is followed by reliability

traveling time and waiting time. Also

the university students do not care about price.

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