An Extension Planning Model for Events

Huang Jiang-hong; Chen Jian-ping

doi:10.3969/j.issn.1007-7162.2015.01.002

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An Extension Planning Model for Events

更新时间：2026-05-27

- An Extension Planning Model for Events
- Vol. 32, Issue 1, Pages: 6-10(2015)
- 作者机构：
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1007-7162.2015.01.002
  CLC：
- Online First：05 March 2015，
  
  Published：2015
- 稿件说明：
移动端阅览
黄江宏, 陈剑平. 大型活动的可拓策划模型初探[J]. 广东工业大学学报, 2015, 32(1): 6-10.

Huang Jiang-hong, Chen Jian-ping. An Extension Planning Model for Events[J]. 2015, 32(1): 6-10.
黄江宏, 陈剑平. 大型活动的可拓策划模型初探[J]. 广东工业大学学报, 2015, 32(1): 6-10. DOI： 10.3969/j.issn.1007-7162.2015.01.002.

Huang Jiang-hong, Chen Jian-ping. An Extension Planning Model for Events[J]. 2015, 32(1): 6-10. DOI： 10.3969/j.issn.1007-7162.2015.01.002.

摘要

基于可拓学在处理矛盾问题上的优势，提出了大型营销策划活动的可拓策划模型，对各活动环节进行系统分析、拓展，注重方案的衔接和可行性.并以“西上海·华府天地”房地产项目为案例研究样本，开展模型的应用与验证，最终提出了整合资源、合作共赢的“房五保”的可拓策划方案.本研究具有一定的理论意义，同时对推动可拓学在商业策划领域实践也具有一定的指导意义.

Abstract

According to Extenics and its advantages of solving business problems

this paper puts forward the extension planning model for large marketing activities

applies it to the “West Shanghai·Huafu Vista” real estate project and verifies its feasibility. Finally

it puts forward the win-win plan of “Five-safety beyond real property” by integration and cooperation. Also

this research has theoretical significance

and can promote the extenicsbased application in the field of commercial planning.

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Related Institution

School of Electromechanical Engineering, Guangdong University of Technology

Institute of Extenics and Innovation Methods, Guangdong University of Technology

Research Institute of Extenics and Innovation Methods, Guangdong University of Technology

Institute of Fundamental and Interdisciplinary Sciences, Beijing Union University

Institute of Mathematics and Physics, Beijing Union University

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