The comprehensive reform of agricultural water pricing requires the implementation of “price per cubic meter of water”. The effective promotion of “price per cubic meter of water” is influenced by factors such as measurement methods

external conditions

meter operation and maintenance

consistency of water use among farmers below the metering point

and the historical tradition of charging by area. Farmers bear the cost of water usage

and their behavior not only affects the actual collection rate of agricultural water fees but also impacts the implementation and enforcement of measures such as targeted subsidies

water-saving incentives

and progressive pricing. Employing a quantitative statistical methodology coupled with a weighting analysis model

this research delves into the disposition of farmers in Suqian City towards the adoption of “price per cubic meter of water” for agricultural water utilization within the framework of comprehensive agricultural water price reform from the perspective of target tasks

basic conditions

guarantee measures

performance evaluation. The results indicate that farmers have a relatively low acceptance willingness to implement “price per cubic meter of water” for agricultural water utilization

which is significant impacted by five factors including measurement methods

reward and subsidy measures

administrative promotion

water-saving investment and water-saving effectiveness.