Color Collocation of Cycling Jersey Based on Eye-tracking Experiment

Chen Zi-hao; Luo Yu-ying; Xie Zheng; Li Jia-na

doi:10.12052/gdutxb.190079

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Color Collocation of Cycling Jersey Based on Eye-tracking Experiment

更新时间：2026-05-27

- Color Collocation of Cycling Jersey Based on Eye-tracking Experiment
- Vol. 36, Issue 6, Pages: 24-31(2019)
- 作者机构：
  
  广东工业大学艺术与设计学院,广东,广州,510038
- 作者简介：
- 基金信息：
- DOI：10.12052/gdutxb.190079
  CLC： TS941.1
- Online First：28 November 2019，
  
  Published：2019
- 稿件说明：
移动端阅览
陈子豪, 罗钰颖, 谢政, 李佳娜. 基于眼动实验的骑行服上衣色彩搭配[J]. 广东工业大学学报, 2019, 36(6): 24-31.

Chen Zi-hao, Luo Yu-ying, Xie Zheng, et al. Color Collocation of Cycling Jersey Based on Eye-tracking Experiment[J]. 2019, 36(6): 24-31.
陈子豪, 罗钰颖, 谢政, 李佳娜. 基于眼动实验的骑行服上衣色彩搭配[J]. 广东工业大学学报, 2019, 36(6): 24-31. DOI： 10.12052/gdutxb.190079.

Chen Zi-hao, Luo Yu-ying, Xie Zheng, et al. Color Collocation of Cycling Jersey Based on Eye-tracking Experiment[J]. 2019, 36(6): 24-31. DOI： 10.12052/gdutxb.190079.

摘要

为了解消费者对骑行服色彩搭配的偏好

为相关服装企业的设计开发提供参考

基于市场品牌调查、问卷调查

制定2种色彩搭配和3种色彩搭配的骑行服上衣实验样本

通过眼动仪获得消费者在不同的实验样本的各个区域的注视时间、始看时间的数据

并用SPSS(Statistical Product and Service Solutions)软件对数据进行方差分析. 研究结果表明

2种色彩搭配中

在底色相同、点缀色不同的情况

消费者对各区域的注视时间没有显著差异; 但在底色不同、点缀色相同的情况

消费者的关注时间则出现显著差异. 表明对2种色彩搭配的骑行服

消费者更注重底色的选择. 另外，在底色相同的3种色彩搭配的骑行服中

消费者对各区域的注视时间有显著性差异

表明消费者3种色彩搭配下

对不同的底色有着不同的点缀色偏好.

Abstract

In order to better understand the cycling jersey color collocation preference with different customers and provide relevant clothing enterprises with some valuable reference on designing and developing

the fixation duration and beginning time of the various areas of different samples are recorded by eye-tracking apparatus and analyzed with SPSS (Statistical Product and Service Solutions) by the means of variance based on analysis of cycling brand and questionnaire survey

taking cycling jerseys with two and three kinds of color collocation as experimental samples. In two kinds of color collocation

with the same background color and different ornament color

the result shows that there is no significant difference in fixation duration between different customers. However

with different background color and the same ornament color

the fixation duration would be quite different. Thus

in two kinds of color collocation

customers would pay more attention to the choice of background colors. Also

the result shows that

in three kinds of color collocation

where the background color is the same and the ornament color is different

the intensive correlation exists between fixation duration and customers

which shows that customers have different ornament color preferences for different background colors.

关键词

Keywords

references

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