The Design and Implementation of Mobile Advertising Platform Based on OMA

Ding Lei; Zhong Wen-jie

doi:10.12052/gdutxb.180167

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The Design and Implementation of Mobile Advertising Platform Based on OMA

更新时间：2026-05-27

- The Design and Implementation of Mobile Advertising Platform Based on OMA
- Vol. 36, Issue 4, Pages: 46-51(2019)
- 作者机构：
  
  广东工业大学　计算机学院,广东,广州,510006
- 作者简介：
- 基金信息：
- DOI：10.12052/gdutxb.180167
  CLC： TP311.52
- Online First：18 June 2019，
  
  Published：2019
- 稿件说明：
移动端阅览
丁磊, 钟文杰. 基于OMA的移动广告投放平台设计与实现[J]. 广东工业大学学报, 2019, 36(4): 46-51.

Ding Lei, Zhong Wen-jie. The Design and Implementation of Mobile Advertising Platform Based on OMA[J]. 2019, 36(4): 46-51.
丁磊, 钟文杰. 基于OMA的移动广告投放平台设计与实现[J]. 广东工业大学学报, 2019, 36(4): 46-51. DOI： 10.12052/gdutxb.180167.

Ding Lei, Zhong Wen-jie. The Design and Implementation of Mobile Advertising Platform Based on OMA[J]. 2019, 36(4): 46-51. DOI： 10.12052/gdutxb.180167.

摘要

为有效管理数量庞大的移动终端的移动广告

设计了一种基于OMA(Open Mobile Alliance

开放移动联盟) DM(Device Management

设备管理)协议的移动广告投放平台. 该平台使用DM协议

通过下达管理命令对客户端的管理对象进行管理

从而实现对移动广告的管理功能. 实验结果表明

基于OMA的移动广告投放平台能够对数量庞大的移动终端的移动广告进行管理

并提高平台的可靠性和稳定性.

Abstract

In order to effectively manage mobile advertisements with a large number of mobile terminals

a mobile advertising platform based on OMA (Open Mobile Alliance) DM (Device Management) protocol is proposed. The platform uses the DM protocol to manage the management objects of the client by issuing management commands to realize the management function of the mobile advertisement. The experimental results show that the OMA-based mobile advertising platform can manage the mobile advertising of a large number of mobile terminals and improve the reliability and stability of the platform.

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references

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