A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite

He Liu-jun; Yang Li-ping

doi:10.12052/gdutxb.180157

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A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite

更新时间：2026-05-27

- A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite
- Vol. 36, Issue 3, Pages: 56-67(2019)
- 作者机构：
  
  广东工业大学　应用数学学院,广东,广州,510520
- 作者简介：
- 基金信息：
- DOI：10.12052/gdutxb.180157
  CLC： O225
- Online First：09 May 2019，
  
  Published：2019
- 稿件说明：
移动端阅览
何柳君, 杨理平. 受风险偏好影响的旅行社收益纳什均衡模型[J]. 广东工业大学学报, 2019, 36(3): 56-67.

He Liu-jun, Yang Li-ping. A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite[J]. 2019, 36(3): 56-67.
何柳君, 杨理平. 受风险偏好影响的旅行社收益纳什均衡模型[J]. 广东工业大学学报, 2019, 36(3): 56-67. DOI： 10.12052/gdutxb.180157.

He Liu-jun, Yang Li-ping. A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite[J]. 2019, 36(3): 56-67. DOI： 10.12052/gdutxb.180157.

摘要

构建了在两种货币政策下和受风险偏好程度不同的影响下

旅行社采取不同融资策略的收益纳什均衡模型. 还构建了包含收益效用与融资效用的效用函数. 通过探究在不同的融资策略下

根据旅行社的均衡质量、数量与个性化来计算出收益

提出了均衡条件并用变分不等式证明了均衡解的存在性

提供了有关线上销售公司的旅游产品的案例分析.

Abstract

A revenue Nash Equilibrium model is constructed among the travel agencies which adopt different financing strategies and are affected by risk appetite under two kinds of monetary policies. The utility function contains a revenue component and a financing component. An equilibrium revenue can be calculated by exploring an equilibrium quality

quantity and individuation of the travel agencies which adopt different financing strategies. The governing Nash equilibrium conditions are stated and the variational inequality formulation provided to establish existence of the equilibrium solutions. Numerical case studies are also conducted on the tourist products of online sales companies.

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references

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