Electricity sale side marketing is the development trend of regional power grid

a reasonable and effective trading strategy is of great concern for increasing economic benefit of market trading subjects. This paper carries out the research of the energy trading strategy of energy traders in marketing operation pattern of regional power grid. Firstly

the organization structure and operation mode of the regional power grid marketing pattern are introduced

and the electricity quantity price models of both the energy purchase and sale sides are established based on the current transaction mode. Then feasible strategy of energy traders is developed based on the reverse pricing method of marketing theory

and the energy trading strategy decision method of energy trader in unilateral and bilateral incomplete information game scenes is designed. The correctness and validity of the proposed method are verified by specific examples. This paper provides a reference for the development of the trading strategy of market trading subject in the fully open electricity market.