Analysis of the current situation of new media marketing service channels in the power grid

陈敏耀; 严佳梅; 王 峰; 李晓群

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Analysis of the current situation of new media marketing service channels in the power grid

更新时间：2026-03-05

- Analysis of the current situation of new media marketing service channels in the power grid
- Vol. 22, Issue 2, (2020)
- 作者机构：
  
  1. 国家电网有限公司客户服务中心南方分中心,南京,211161
  2. 国家电网有限公司客户服务中心,天津,300140
- 作者简介：
- 基金信息：
- DOI：
  CLC：
- Published：2020
- 稿件说明：
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陈敏耀, 严佳梅, 王峰, et al. Analysis of the current situation of new media marketing service channels in the power grid[J]. 2020, 22(2).
DOI：

陈敏耀, 严佳梅, 王峰, et al. Analysis of the current situation of new media marketing service channels in the power grid[J]. 2020, 22(2). DOI：

摘要

首先阐述电网传统营销服务渠道的不足，指出新媒体营销服务渠道产生原因。重点分析掌上电力、微信公众号、支付宝生活3种主流电网新媒体营销服务渠道的特点和优势，指出分散运营在客户体验、经济效益和业务管控中存在的问题，提出 3 方面工作思路，最后总结新媒体渠道服务发展意义。

Abstract

The shortages of traditional marketing service channels of the power grid are expounded and the reasons for the emergence of new media marketing service channels are also pointed out. Focusing on analyzing the characteristics and advantages of the three mainstream power grid new media marketing service channels

which are Pocket Power

WeChat official account and alipay life

the problems in customer experience

economic benefitsand business control are mentioned. Then

working ideas from three aspects are put forward. Finally

the significance of the development of new media channel services is summarized.

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