Abstract: It is of great significance to develop new energy storage, to support the consumption of new energy, to improve the system's adjustment ability, and to build a new type power system. Based on in-depth research on the development of the new energy storage industry and the supporting policies at home and abroad, this paper takes Chongqing as an example, expounding three aspects of the demand and current situation of developing new energy storage in China. Furthermore, the profit models and the existing problems of the new energy storage are pointed out. Finally, the thinking to solve these problems is proposed, i.e., promoting the system-friendly "new energy+storage" development model, increasing the supporting policy with diversified incentive models, improving the trading mechanism from the multi-type market, to promote the healthy development of new energy storage in China.