Abstract: With the development of integrated energy systems and multiple energy markets, traditional demand response has gradually shifted towards integrated demand response（IDR）. In IDR, users can participate in the response by either changing their energy consumption habits or converting energy sources, thereby the coordination and the optimization of supply and demand resources are realized. This paper takes users’ demand for electricity and heat in winter as the scenario. Firstly, based on the mechanism model of participants in energy market at retail side, the energy market framework of electricity-heat joint double auction retail is constructed. Then, the bidding strategies for electricity load and heat load in the joint market are proposed, and the clearing model of electricity-heat joint market with the aim of maximizing the surplus of energy producers and consumers is established. Considering the control mode and operation mechanism of different types of loads, the control strategies of electricity load and heat load in response to market clearing signals are proposed. Finally, the numerical example is utilized to verify the effects of the proposed method on realizing the coordination and the optimization of resources on both sides of supply and demand,promoting the consumption of renewable energy, as well as saving energy for users.