Abstract: The business model of power market has changed in the digital era, resulting in the existing marketing management strategies can not meet the needs of enterprise development. In the process of power market development, some marketing strategies are improper, which restricts the management effect and reform speed. Therefore, this paper analyzes the current situation of power market in the digital era, and uses the particularity of power commodities to explore the relationship between economic growth and electricity price change. According to the current market situation, plan specific development plans, strengthen the ability of market data integration, cultivate benign social relations, and establish a perfect project performance system; According to the demand of power market, this paper puts forward corresponding marketing management strategies, builds an online marketing platform, expands customer groups and optimizes enterprise marketing services, in order to provide some help for improving the market competitiveness of power enterprises.